Steve Tuck from Datanomic has an post about data quality on dq:view, where he discusses (and tries to dismantle) the use of a government produced master data file for mailing addresses in the UK. While the posting is very specific to a single application, it speaks to a situation that drives a lot of data management issues.
He writes:
Authorative sources of data are indeed useful - just don’t count on them to tell the truth, the whole truth and nothing but the truth.
I believe that one of the biggest problems that we have in dealing with data is the false belief that for every organization and situation, there is a single view of information that can satisfy everyone’s needs. Now, this isn’t a technology problem and it isn’t a data problem, it’s an organizational problem.
The Myth of the Single View
In any organization, we end up with different groups with different needs, normally based around:
- Speed
- Reliability
- Accuracy
- Cost
Each group has specific needs based on their own situation. For example, when looking at customer data, the people in HQ might not care if every customer account has the most up-to-date address available, but the people in the warehouse certainly do. At the same time, the people in the warehouse don’t care about how much it costs to , while the people in HQ are much more focused on the bottom line.
Get these folks together in a room and you will have a terrific argument about what the organization needs and and how it is going to be done (BTW, there is a related post to this on the wonderful Creating Passionate Users).
While this sounds like a problem for human resources or general management, this phenomenon is usually expressed as a function of IT, because that is where the rubber hits the road. Since IT is often a shared resource and has a vested interest in interoperability, the issues of culture and organization come out as a function of architecture development.
An Honest Assessment
The honest truth is that there isn’t a single view of the business, its data, or its processes, that is going to meet the needs of the entire organization. A lot of vendors and consultants for CRM and MDM solutions are going to try to tell you otherwise, realize that they are selling something as they do this. The answer is that this is a complicated world, and things aren’t getting any easier.
If your IT is going to represent the entire organization, you must embrace complexity and understand the fact that there are going to be a cacophony of voices and a host of diverse world views that all exist simultaneously and are all using and competing for the same resources.
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