The Value of Inaccuracy in Search

July 21st, 2008 by morgan

One of the most highly valued features of information architecture is accuracy. Everyone wants everything to be perfect: every answer should be as factually accurate as possible and available immediately to whomever needs it. This was the promise of the internet as a whole, and of the web specifically (especially the “semantic web“, which I have ranted about before).

The Economist has a great article about digital libraries and the effects of imprecision searching for information. Large voices have talked in great detail about the Long Tail of information on the web. That is, information doesn’t lose its value on the internet as quickly as it does elsewhere because it remains available forever. For example, an article printed in a newspaper could easily be lost in the dustbin of history simply because it can’t be easily indexed and read by the people who want to see it the most. The same information in a blog will be available through Google for the rest of eternity.

However, researchers have found that exactly the opposite is happening with scientific media. The number of links to older materials actually declined as it was moved from paper to the web. In other words, the newest, most popular material was linked to more often, creating a shorter tail than had otherwise existed. You can read the article itself for more details on the nature of the experiment itself.

I think that this study actually shows the value of inaccuracy in search. Humans don’t need less accurate information to do their job today. However, in the long term we need less accurate information in order to take us down paths we might not expect. The very act of turning pages in a book might allow some bit of information to catch the eye of the reader (either consciously or unconsciously) and take them down a path they might not otherwise have traveled. Think ask.com and iTunes cover flow vs. the bubble sort.

IMHO, this highlights the fact that the brain needs a level of accuracy in order to function, but also requires a bit of fuzziness in order to grow and thrive. This is just a part of our biology and our cognition. As Information Architects, we need to understand this in order to build the right systems for people.

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Livescribe — Busting down boundaries

July 17th, 2008 by morgan

I admit it, I am a bit obsessive about organization. From Franklin Covey to Palm to Blackberry to laptop utilities I have used them all at one time or another. I have tried different methodologies, from the Cornell Method to GTD to 7 Habits and even made up my own. Of course, all of this came along simply because I am not an organized person by nature. I always needed an outboard brain to help me with the little things so I could prevent them from becoming big things down the road.

Whenever I used a system, there was always some cognitive dissonance between paper space and electronic space. I think this is because of the fundamental differences in the media. Paper is very simple and easy to use. It is well-established, well-supported and handles both structured and unstructured information very well. Electronic data is just the opposite; it is new, evolving, and limited in what it can represent. It can be difficult to use if you aren’t doing exactly what is expected. However, information stored in electronic media are much easier to search, sort, share, store, and duplicate. This is a great advantage for a lot of things, but not everything.

My desire is wanting the ease of use and flexibility of paper, but the power to search and share like electronic media. I think I may have found this in the Livescribe Pulse. The Pulse is a pen and paper combination that allows you to use paper like you want to, but then have the information synchronized with your computer. The text is searchable (through a proprietary application) and can be exported to the web.

In addition, the Pulse is able to record sound as you write, which can be invaluable during meetings where your hand can’t keep up with the banter. You can then touch the page and play back your recording directly from your notes, to see what people were talking about when you wrote your cryptic note. This makes the export capability all the more interesting, as it essentially makes a movie, with the picture being your pages and the audio being the sounds around you as you took your notes. The entire movie is exportable as well (see some examples here).

While it is in its infancy, this is very, very, very interesting technology. There are several things that I wish it had:

  • The ability to group like pages from different notebooks to organize my own folders of information (something like a tag cloud).
  • The ability to export movies privately as Flash or QuickTime, to only share them with the people who I want to, not the whole web.

Also, while the paper choices are decent, they are proprietary and certainly don’t compare with some of the better paper systems out there (like Moleskine or Levenger). I would like to be able to get normal 8 1/2 x 11″ paper and put them into a Circa notebook easily. Also, there isn’t any graph paper which is a problem for a math geek like myself.

It is new, and I would give it the benefit of the doubt. If you are in the market for a new planner, I would give it a look. It really starts to blur the lines between different media in a way that really benefits the user instead of the purveyor. More on this next time.

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New Look, New Start

May 6th, 2008 by morgan

Wow, it has been almost a year since my last post. A lot of reasons for that (probably equal parts laziness and busyness), but I am back and on my soapbox yet again.

I have changed my career path, not radically but significantly enough. Previously, I had been an ETL Architect, consulting at Fortune 500 companies and working with Ab Initio, Oracle, and UNIX. However, about 6 months ago I moved out of my long-time comfort zone and into something new.

I now am a Sales Engineer working in the Data Warehouse Appliance space. I know a lot of people say that they are satisfied with their career or that they enjoy what they do. I feel sorry for these people. I absolutely, positively the best job in the world with one of the best companies in the world.

I LOVE MY JOB!

Being an SE isn’t for everyone, but it certainly is for everyone who likes to deal with complex situations where you rarely have enough information to act decisively and have the urgent need to act decisively. IT is for anyone who likes to deal with people as much as with technology and it is for anyone who has the vision to see the world from both the eyes of a business person, an analyst, a programmer, a DBA, a system administrator. It takes an interesting mix of empathy, vision, and technical excellence that you don’t really need for most cubicle jobs. It is easily as technical as my most difficult consulting engagements, but significantly more fast paced and exciting.

Look for more in the future.

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Technology+Vision=Better Schools

May 23rd, 2007 by morgan

News.com has an article about HorizonOne, a company that is utilizing technology in a way that makes a difference and makes a profit.  They have created new, high-tech vending machines for schools that dispense healthy food and teach children how to eat in a more nutritious manner.

According to the article:

Software installed in the refrigerated box connects the student IDs and purchase data to Horizon’s point of sale servers, which automatically track students’ prepaid account IDs, along with information on whether a student qualifies for free or discounted lunch rates based on household income. School districts get reimbursed by the government for a fraction of the discounted cost when they sell a balanced meal–under USDA rules, three of five of a bread, protein, dairy or fruit and vegetables–to low-income students.

Finally, and this is the selling point for parents who want oversight of their child’s eating habits, parents can log onto a secure Web site, called MealPayPlus, to see what their child ate for lunch, or how they snacked on any given day. They can also add money to their child’s account directly on the Web site

This is a very, very cool idea and a true win-win-win for school districts, parents, and children.  The kind of solution that really can only be done with integrated technology and cooperation between everyone involved.  The only losers here are the existing vending industry and suppliers.  They have stubbornly insisted on delivering food that maximizes their profits and tried to lock them in with exclusive contracts and payments to schools that border on bribes.

Kudos to HorizonOne for their innovation and vision!

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The Lost Art of Listening

April 17th, 2007 by morgan

In the IT world, I am not sure if I should take user-driven innovation to be a sign of progress or a sad display on how difficult things have become. With all the talk about Web 2.0, wikis, social media, and the cathedral and the bazaar, I would think that any technologist who isn’t at least passingly familiar with these ideas must be on a contract, working out of a cave, typing programs on dusty green screen terminal connected to the corporate mainframe by a thick token ring cable.

However, the ‘new trend’ of allowing users actually provide feedback into the products that they are using has produced a professorship at MIT and been mentioned in the New York Times ::sigh::  IMHO, this is simply the realization that ignoring people is less effective than communicating with them, and less effective means less profitable.  I think the technology world should be embarassed that it is so disfunctional that this is at all new or interesting enough to study.

On a similar note, Ben Stein has some interesting thoughts about how to have a business conversation.  If you plan on doing anything other than pure solo work for the rest of your life it is mandatory reading.  Interestingly, it seems that the best conversationalists are the ones who are the most considerate and do the most listening.  Sounds like organizations might want to focus on having an actual conversation with their customers …

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